Because The Customer

Because the customer has a need,
we have a job to do.
Because the customer has a choice,
we must be the better choice.
Because the customer has sensibilities,
we must be considerate.
Because the customer has an urgency,
we must be quick.
Because the customer is unique,
we must be flexible.
Because the customer has high expectations,
we must excel.
Because the customer has influence,
we have the hope of more customers.
Because of the customers,
our businesses exist.